Advanced advertising campaign developed for the Norwegian designer and producer of sportswear. Campaign participants had the opportunity to create their own clothing design, sharing a project with friends via email, facebook, msn, and vote for selected projects. Website obtained 'Site of the day' title by the FWA.

Creating a system for collecting user data, designs presentations, the bitmap processing mechanisms and administrative tool to moderate the project. Additionally, the campaign sharing system was based on newsletters, the facebook social platform and msn.